Example — Trades (illustrative business)

Emergency searches convert instantly — if the assistants have your number right.

Reputation Report

Hartley & Sons Plumbing

June 2026

Leeds, West Yorkshire

This month in one line

You’re recommended for boiler work but invisible for emergency call-outs — and ChatGPT is handing out a phone number you disconnected in 2024.

1 · Sentiment

ChatGPT
Mixed

“Hartley & Sons has strong reviews for boiler installation, though some mention slow quotes.”

Claude
Positive

“A family firm with Gas Safe registration and a reputation for tidy work.”

Gemini
Mixed

“Well reviewed, but response times for emergencies are unclear.”

Perplexity
Positive

“Recommended for central heating work across north Leeds, 4.7 stars on Checkatrade.”

2 · Share of voice

Across 40 customer-style questions (“emergency plumber Leeds”, “boiler replacement cost Leeds”…), how often each business was recommended.

Leeds Boiler Co34%
Hartley & Sons (you)21%
RapidFlow 24/719%
JM Heating15%
Others11%

You are the 2nd most recommended plumber of 5 tracked — but 4th for emergency call-out questions specifically.

3 · Factual errors the assistants are spreading

ChatGPT: Gives out your old 0113 number, disconnected since 2024.

Still listed on an archived FreeIndex profile.

Losing emergency jobs

Gemini: Says you don’t offer weekend call-outs. You do.

Your website only shows Mon–Fri hours in the footer.

Costing you footfall

4 · Your fix-list

  1. 1

    Claim and correct the FreeIndex profile with your current number

    Effort: 15 minutes

  2. 2

    Add “24/7 emergency call-outs” with weekend hours to your site footer

    Effort: 10 minutes

  3. 3

    Publish a short emergency call-out price guide page

    Effort: 1 hour

The disconnected number is the expensive one — fix it this week and emergency share of voice should follow within two reports.

Prepared by BrandWhisper · [email protected] · Reply to this email with any question about your report.