Brand

BrandWhisper listens to what the chat assistants say about businesses and quietly reports back. The identity is calm, warm and precise — a whisper, not a klaxon.

Logo

A speech bubble leaning in to whisper, with ripples fading out — what the assistants are saying, overheard. The mark works alone at small sizes; use the full lock-up wherever there’s room.

On light

Default lock-up on Hush Paper

BrandWhisper

On dark

Report mastheads and the sidebar

BrandWhisper

Mark only

Favicons, avatars, anywhere under 32px

Clear space

Keep one bubble-width clear on all sides; never recolour the ripples

Colour

Five colours, each with one job. Violet acts, ink speaks, mint reassures, amber warns, paper rests.

Whisper Violet

Primary — actions, links, the wordmark accent

oklch(0.52 0.20 288)

#5747c8 · var(--whisper)

Murmur Ink

Foreground text, report masthead, admin sidebar

oklch(0.24 0.05 290)

#241f4e · var(--murmur)

Signal Mint

Positive signals — good sentiment, completed fixes

oklch(0.77 0.13 172)

#4ed4ab · var(--signal)

Caution Amber

Factual errors and anything needing attention

oklch(0.78 0.14 75)

#eaa63c · var(--caution)

Hush Paper

Page background — warm, calm, unhurried

oklch(0.982 0.005 95)

#faf9f5 · var(--hush)

Typography

Geist Sans

Everything — headings, body, UI. Semibold for headings, regular for body.

Know what they tell your customers.

Every month we ask ChatGPT, Claude, Gemini and Perplexity what they tell customers about your business.

Geist Mono

Data only — figures, tokens, evidence quotes in reports.

share_of_voice: 38% (+4)

errors_found: 2

sentiment: positive · 4/4

Voice

Plain English

Write like a knowledgeable friend, not a consultancy. “Gemini says you close at 3pm — you don’t” beats “a discrepancy was identified”.

Calm, never alarmist

We whisper; we don’t shout. Errors are framed as fixable, with the fix attached. No scare tactics about the technology.

Specific over general

Every claim names the assistant, quotes what it said, and points at the source. Numbers over adjectives.