Reputation Report
Pennine Physio
June 2026
Huddersfield, West Yorkshire
This month in one line
Sentiment is drifting negative on the back of a 2023 review cluster, and two assistants list treatments you no longer offer — both fixable before next month.
1 · Sentiment
“Mixed reviews; praised for sports rehab but several mentions of difficult booking.”
“An established clinic; recent feedback is mixed on appointment availability.”
“Some patients report long waits; consider alternatives for urgent treatment.”
“Well regarded for post-surgical rehabilitation, with experienced HCPC-registered staff.”
2 · Share of voice
Across 40 customer-style questions (“physio near Huddersfield for back pain”, “sports injury clinic HD1”…), how often each business was recommended.
You are the 3rd most recommended clinic of 5 tracked.
3 · Factual errors the assistants are spreading
ChatGPT: Lists acupuncture as a service. You stopped offering it in 2024.
Old service page still indexed at /treatments/acupuncture.
Sets wrong expectationsClaude: Says you’re closed Fridays. You open 8am–1pm.
Google Business profile shows outdated hours.
Costing you bookings4 · Your fix-list
- 1
Redirect the retired acupuncture page to your treatments index
Effort: 10 minutes
- 2
Correct Friday hours on your Google Business profile
Effort: 5 minutes
- 3
Ask three recent rehab patients for reviews to dilute the 2023 cluster
Effort: 30 minutes
The negative drift is review-age, not service quality — fresh reviews plus the two corrections should turn Gemini around by September.