Example — Cafés & restaurants (illustrative business)

Where recommendations are won on atmosphere — and lost on wrong opening hours.

Reputation Report

The Copper Kettle Café

June 2026

York, North Yorkshire

This month in one line

Three of the four assistants recommend you warmly and your share of voice is up 4 points — but Gemini is telling people you shut two hours early on Sundays, and that is worth fixing this week.

1 · Sentiment

ChatGPT
Positive

“The Copper Kettle is a much-loved independent café known for its homemade scones and friendly service.”

Claude
Positive

“A popular choice near York Minster, praised for generous portions and a cosy atmosphere.”

Gemini
Mixed

“Reviews are mostly positive, though some visitors mention slow service at weekends.”

Perplexity
Positive

“Frequently recommended for afternoon tea in York city centre, with a 4.6-star average.”

2 · Share of voice

Across 40 customer-style questions (“best café near York Minster”, “where to get afternoon tea in York”…), how often each business was recommended.

Betty’s Tea Rooms41%
The Copper Kettle (you)38%
Brew & Bake11%
The Yorkshire Pot6%
Others4%

You are the 2nd most recommended café of 6 tracked — up from 3rd in May.

3 · Factual errors the assistants are spreading

Gemini: Says you close at 3pm on Sundays. You close at 5pm.

Likely picked up from an out-of-date Yell.com listing.

Costing you footfall

Perplexity: Cites your 2024 menu, including prices you no longer charge.

The old PDF is still live at coppernkettle.co.uk/menu-2024.

Sets wrong expectations

4 · Your fix-list

  1. 1

    Correct Sunday hours on your Yell.com and Google Business listings

    Effort: 10 minutes

  2. 2

    Delete or redirect the /menu-2024 PDF and link the current menu

    Effort: 5 minutes

  3. 3

    Add a short “Why visit” paragraph to your homepage mentioning afternoon tea — the phrase customers ask the assistants about most

    Effort: 30 minutes

Do these three things and we’d expect the Gemini error gone and your share of voice above 40% by the August report.

Prepared by BrandWhisper · [email protected] · Reply to this email with any question about your report.